Marketing your brand online is the way of the future, whether you love the idea or not. Your brand might have taken a hit during COVID, which is even more of a reason to get it out there and expand your reach through other mediums.
Social media marketing is still a strange concept for some, mainly because they don’t know enough about it to feel comfortable doing it. This is what we’re here for. Let’s take a look at how to market your brand online through social media so that you can connect with more of your target demographic.
1. Find the Right Tone of Voice
The nicer you are with your brand when promoting it on social media, the better it’ll translate to your target audience. Think about the brands that you love, that have done really well. They all have a unique tone of voice, right?
This is where you have to choose which tone fits for your brand. Take a bit of time to think about the culture of your company and what you stand for. Being consistent with your brand’s voice is going to go a long way to making sure your audience finds you relatable.
2. Have Your Funds Ready
While you would love to think that you’ll be able to handle everything yourself online, the reality is that there is too much competition not to spend a bit of money on social media marketing, at least initially.
Until you have a large following of people that know where to find you, you’re going to find it pretty challenging to build that community up purely by interacting with people manually, day after day. What you need is to pay to promote your brand through sites like Instagram and Facebook. If you don’t have the funds ready to spend a bit of money, consider taking out a short-term loan. Go online and see if you pre-qualify for an auto loan to get your business on social media ASAP.
3. Know How to Talk to Your Audience
Your audience needs to know that you’re going to be there for them as much as they are for you. Remember, social media is a community, which means that your audience expects to get something in return for following you.
It’s a give-and-take kind of industry, so being responsive to likes and comments is going to go a long way to keeping your audience around, and growing it in the first place. Think about it – you would expect to hear from your favorite brand promptly if you tried to get in touch, right?
4. Know What Your Audience Wants from You
As well as being able to find the right tone of voice for your brand, you’ll need to know what is interesting to your fans, and what’s not. They’re already there because they like your product or service, so make sure that you keep that relationship going by creating content that they love.
In the beginning, there will be a bit of trial and error with this. As you post your content, you’ll be able to see through your analytics what’s resonating with your audience, and what’s not. This way, you’ll be able to tweak your content appropriately.
The thought of putting your brand online and marketing it through social media might be overwhelming. However, if you’ve got the right know-how, you’ll soon find that it’s not as scary as you first thought.